Patrick Feeney


David Schatz, writer of blog “Candid at Cornell,” works at Olin Library at Cornell University. Patrick Feeney.

As more than 2,000 hiring managers turn to social media to recruit new employees, students and colleges are turning to the internet to expand their brands.

An April 2012 survey by showed that thirty seven percent of companies use social media to research potential recruits. As a result, the idea of students and young professionals creating an online brand to improve their employability has become more widely accepted.

According to performance monitoring service Pingdom, more than half of social media users are under the age of 44. For blogging services like Blogger and WordPress, nearly forty percent of users are under the age of 34.

Educational institutions are also turning to blogging and social media to reach out to new recruits and extend the classroom experience. According to a study by Pearson…

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