Beyonce Lands $50 Million Pepsi Deal

Hot 107.9


Chalk up another big win for Beyonce. The pop superstar has struck a deal with Pepsi for an estimated $50 million!

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity,” said Beyonce in an official statement.

With a relationship that has spanned over a decade, Bey earns the title of brand ambassador. Her duties with the beverage giant include the following:

-Establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content.

-Collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership

-Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013

Beyonce will most likely…

View original post 42 more words

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s