Chalk up another big win for Beyonce. The pop superstar has struck a deal with Pepsi for an estimated $50 million!
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity,” said Beyonce in an official statement.
With a relationship that has spanned over a decade, Bey earns the title of brand ambassador. Her duties with the beverage giant include the following:
-Establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content.
-Collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership
-Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013
Beyonce will most likely…
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