By Doug Gross, CNN

(CNN) — Images from Instagram, the photo-sharing app that lets user spruce up their work with a slate of arty and retro filters, no longer show up on Twitter, a popular place to share them.

The change, foreshadowed when photos began appearing buggy on Twitter last week, was confirmed Sunday by both Twitter and Instagram. It marks a shift in how the app will be used and signals a new round in the escalating feud between two of the Web’s social media titans.

Since Facebook bought Instagram in April, it’s been apparent that Facebook and Twitter, which rank one-two in popularity among social-networking users, are distancing themselves from each other.

In the Internet age, data and dwell time equal money. With Facebook pushing to grow its mobile revenue (and modest stock price) and Twitter still searching for effective ways to translate its popularity into profit, this rift was perhaps inevitable.

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