JC Penney Starts Holiday Shopping Season Strong

CBS Dallas / Fort Worth

[worldnow id=7994518 width=420 height=278 type=video]

DALLAS (CBSDFW.COM) – JC Penney took a different approach to Black Friday than other major retailers like Target, Wal-Mart and Toys ‘R’ Us, which opened Thanksgiving evening. But store doors opened at 6 a.m. Friday morning, the customers were waiting.

“The lines here at JC Penney’s are crazy long,” said Sue Gaffney, a self-proclaimed loyal customer. “We’ve been shopping here for years. I’ve been a JC Penney’s customer forever.”

After a difficult year, the Plano based retailer is a need of a holiday boost. Sales last quarter dropped 27 percent, and so far this year, the company has posted a loss of 433 million dollars.

Despite its troubles, the company resisted the urge to start its Black Friday a day early, and the decision paid off according to CEO Ron Johnson. “We had an unbelievable day online yesterday. It way exceeded our expectations.”

Wall Street…

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