MIAMI (CBSMiami) – It’s an eyebrow raising headline: flirting gets results for women.
According to a new study, it can give women the upper hand when it comes to negotiations.
UC Berkeley professor Laura Kray is the co-author of the study, which looks at the costs and benefits of so-called “feminine charm.”
“To the degree that women are perceived as flirtatious, as opposed to merely friendly, they actually do better in negotiations,” said professor Kray.
She found that flirting signals a sense of power.
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One of the experiments was car buying. The women who were just being nice rarely got a discount. If they flirted, men gave the woman a deal, as much as 20-percent off.
Simmons College professor Paula Gutlove teaches MBA students the art of negotiating.
She tells her students women don’t need to flirt to get their way, “it’s manipulative, it’s not…
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